In order for an Advanced Analytics project to be successful, concrete and useful results are a prerequisite. It is also important to plan the entire process, from data collection to how the results will be used in the company’s operations in order to achieve the greatest possible benefit.
Our experience is that the best way to work with Advanced Analytics is to divide the process into smaller components. This ensures that we can always validate the results in the context of your knowledge about your business and thereby ensure an understanding of how the end-result is achieved. It is important to keep in mind that Advanced Analytics is an iterative process, where the results can always be optimized. It is your understanding of your customer data which ensures that we add the relevant data in order to increase the explanatory potential of the analyses.
How do I get started?
1: Define a business question
2: Identify the data landscape
3: Build the first models
4: Operationalize the result
We can help you with each step of the journey in a POC process over 5-20 days, depending on the requirements and level of complexity.
If, later on, you wish to proceed from the POC to the full use of Advanced Customer Analytics, our Buzzard framework can help you make the results ready for production and import them back into the organization, where they can make a difference.