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Artificial Intelligence (AI)

Machine Learning, deep learning, reinforcement learning. Buzz or business?
If you ask us, Artificial Intelligence can profit every business in every industry.

What can AI be used for in your business?

AI is possible to use in all businesses. It is not reserved for big tech companies and giant budgets. All companies can benefit from using AI and Machine Learning to solve small and large challenges based on data.

It doesn’t even have to be that complex. See examples of valuable applications here:


Predict crashes and prioritize your resources properly using predictive maintenance. Here, IoT and Big data are used. You can also measure changes in e.g. water flow and avoid unforeseen waste of water. Like we did with VandCenter Syd.

Read more about that here


Most banks have large amounts of data on their customers. With a data platform that supports both AI and BI, you can get the most out of data and reuse AI models across your organization.

Read how we helped Nykredit build a data platform that supports AI.

The telecom industry

Predict which customers will leave your business (churn). It is also possible to use text mining to analyze reviews on Trustpilot. You can also segment customers and on that basis offer the right telephony package to the right customers.


Use AI as an internal project if you, for example, as a restaurant chain would like to benchmark your different restaurants. Easily get a comparison basis.


Facial recognition allows you to determine the demographics of your customers like gender and age. Customers are registered as they enter and exit the store. For example, it is possible to see how long customers spend in the store, the number of customers in a day – and when they are most busy. Knowing this, you can better manage your resources in the store.


Predict insurance fraud using predictive modeling. It can even happen live – an alarm pops up when something is not as it should be. You can also use AI to categorize mails from customers and let the robot decide which department should receive the mail.


A camera is filming the production tape. It captures the color and shape of the products and raises a flag if a product is the wrong color or shape. This makes you avoid incorrect deliveries.


Use AI for analysis of social media postings where a sentiment score is drawn – that is, how positive / negative the union is mentioned on Twitter. It allows you to take any shitstorm in the riot.


Show relevant products to the customer based on similar customers or previous purchases. Chat bots are also an example of AI, which analyzes the text and uses machine learning to categorize the message from the customer.

How do you create value with artificial intelligence?

ew companies doubt that AI is the new competitive parameter. AI is gaining more and more terrain in business, both at small and large companies. – and in every industry. If you do not want to lose the battle to your competitors, you have to take artificial intelligence seriously.

The question is, how can you as a company use AI to create value? If you want to succeed with AI, it is alpha omega that you have a culture geared towards it. A culture that can handle data, set up an IT setup and attract the right skills.

There are three particular places you need to focus on when starting your AI-journey.

Where the business case is best:

Optimizing efficiency and speed in high-profit areas is always the right place to start.

Where the future needs to be predicted:

With AI comes the opportunity to make the best possible prediction of future events based on complex data contexts.

Where the same actions are done again and again:

You have a huge potential in automation, decision support and robotics.


When trying to find valuable areas, where you can implement AI, work on a clear definition of what problem you want to solve. Otherwise, it is easy to get lost and seduced by very complex AI solutions.

Therefore, the recommendation reads; start small and quickly test the idea in the business. Then you can always improve to more complex solutions

Facts about artificial intelligence in companies

Artificial Intelligence and Machine Learning are talk of the town. And there has long been talk of AI as a golden opportunity for businesses. But if you look at the hard facts, how far have we really come in the Danish business world? Among others, Microsoft has made a report showing just that. Here are some of the conclusions.



of all Danish companies are at the beginning stage in the use of AI


of all Danish companies are at an advanced stage in the use of AI


has a strategy for how AI can be used to create business value *

*Survey done by the research institute PAC

Get (a little) smarter about Artificial Intelligence

Computer Vision in the financial sector

Artificial Intelligence (AI) is becoming smarter and smarter every day. The sophisticated algorithms have gone from using huge computers to recognize pictures of cats, to now being able to use your face as a password for your phone.

Five tips for getting Machine Learning into production.

Do you also have a feeling that your data contains more potential than your company is currently harvesting? Being able to extract deep insights from data or automate manual tasks with a data application often relies on Machine Learning as part of the foundation.

Responsible AI

This blog post takes you through three important focus areas regarding ethics and responsibility in AI solutions.

Technology and technical skills fail in the absence of purpose.

AI has enormous potential, and we see both willingness and visions of being more "data-driven" and leveraging data optimally. However, the good intentions to stay ahead with intelligent AI solutions are often met with the same challenge: How do you actually create value with AI? Read the blog post a...

What is Explainable AI?

In this blog post, we will take a closer look at what explainability means within AI, as well as the types of information that can be extracted from AI/ML models.

How to get AI out of the sandbox

Today, the door to AI is open for all businesses, but few are able to fully exploit the technology. In this blog post, you can read about the three primary reasons why AI often remains a toy in the sandbox - and our recipe for how you can get the full potential of AI across your organization.

Do you want to get started? So do we

Do as a large number of the country’s most ambitious companies:
Fill out the form or get in touch with Søren – then we can have a chat about your challenges and dreams.

Søren Toft Joensen

Partner & CCO
26 30 90 01