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Posts about Customer Retention

Churn prediction in financial companies: How to get started



Satisfied customers are the foundation of most businesses. They generate a steady stream of income and are more open to upselling. At the same time, studies show that it costs five times as much to acquire a new customer as it does to retain an existing one. Therefore, it is important to focus on ho...

Customer Retention: What is it and why is it important?


A new customer costs five times as much as retaining a current one. For that reason, you should focus just as much – if not more – on retaining your current customers rather than getting new ones.

How to get from Customer Churn to Customer Retention


Your customer data can tell you a lot about which of your customers might be about to leave you but how much does it actually take? What specific information do you need in order to make a prediction of Customer Churn?