We want to be data-driven, so why don’t users use our BI solution?


Read our suggestions of why many good BI solutions are not used – and avoid that the investment in your own BI solution is not wasted in advance.

Customer Retention: What is it and why is it important?


A new customer costs five times as much as retaining a current one. For that reason, you should focus just as much – if not more – on retaining your current customers rather than getting new ones.

How to get from Customer Churn to Customer Retention


Your customer data can tell you a lot about which of your customers might be about to leave you but how much does it actually take? What specific information do you need in order to make a prediction of Customer Churn?