In recent years, the oil and gas transportation market has undergone a commercially positive development. At the same time, however, experts anticipate increasing competition in the future. And this is where Maersk Tankers’ journey toward data-driven business activities begins.
According to the traditional Maersk practice, Maersk Tankers considers with due diligence that this increasing competition should be tackled with business optimization, the goal of which is to exploit the gold vein – or oil source – of data available to the company and thus to give insight into “the truth”. Maersk Tankers wants to be a data-driven company.
Maersk Tankers started a process where eight possible suppliers were evaluated. These eight suppliers were reduced to three that were to provide a plan for the entire project and give a specific tender for the initial pilot project.
By the end of 2014, Maersk Tankers appointed Kapacity as the supplier of their Business Intelligence solution.
“Kapacity provided a convincing plan for the project, which indeed is rather big. They had been doing a lot of good thinking and it was obvious that, already at an early stage, they had achieved a good understanding of our long-term goals,” says Cecilia Lysemose, Head of Business Intelligence at Maersk Tankers.
The preliminary analysis work was started immediately after the appointment. Kapacity’s Customer Strategy Team participated in the process, helping Maersk Tankers to establish an overview of how to set up the internal organization for the project in order for the process to be supported and driven in the best possible way.
90 years of source systems
Maersk Tankers is a big company and with a history of almost 90 years, it is not surprising that several source systems exist, including Dynamics AX, Dynamics CRM, Master Data Services, as well as quite a few industry-specific solutions for the surveillance and maintenance of the vessels, for instance.
So far, data from the multiple source systems have been collected manually and processed in Excel. This process has been slow and lacked the desired details. Reporting of technical ratios, for instance, has not been feasible until 20 days after a monthly account closure.
With Maersk Tankers’ new solution, this kind of reporting is history.
Insight into countless parameters
The solution consists of several subprojects, in which each of the full business matrices has been prepared including information on ratios, cubes, tables, attributes, etc. for each project area. In addition to their check list function, the matrices also contribute to ensuring that the final solutions are uniform and that the concepts are consistent and, where possible, common to the entire organization.
The project has been running since the spring of 2015 and, today, about one half of the subprojects are in operation.
Basically, the subprojects can be divided into solutions focusing on: