Armed with IBM Cognos Analytics, Unifeeder can deliver comprehensive, compelling customized reports to support smarter decision-making.
“We can deliver much more detailed overviews of the business than we could in the past,” remarks Martin Nyhuus. “We can also tailor content more easily. The flexibility of design is fantastic—we can customize reports for the intended audience in a way that helps them get the most out of the information.”
“For example, we’ve been able to simplify reports for our operations team to make them easier to understand at a glance. We use colors to emphasize certain aspects in reports to communicate the most relevant information for their day-to-day work. For C-level executives, on the other hand, we can build much more comprehensive and sophisticated reports to give them the deep level of insight they need.”
With reports covering everything from shipping routes to fuel economy available via a SharePoint portal, management teams at Unifeeder have all the information they need to inform strategic planning available in one place.
Martin Nyhuus comments: “It’s very easy to embed reports into SharePoint so that users can open them in the same browser. It’s a small thing, but it makes life easier for users who need quick, easy access reports, and don’t want to have to log in to a separate interface. Managers can click on a report, find the latest fuel consumption figures, keep track of how capacity, sailing speed and sea conditions affect efficiency, and plan future journeys accordingly.”
Unifeeder is currently working with Kapacity to enhance its analytical and reporting capabilities even further. The company plans to utilize its existing IBM Cognos TM1® and SPSS® Modeler solutions— currently used for financial planning—to help support operational decision-making.