Until 2020, Club Matas was based on technologies in an on-premise data center. It could therefore take up to 48 hours before insights could be extracted from the data. The technical setup could no longer keep up with the development of the business. This led to the vision of building a data platform in Azure:
“Business-wise, we experienced a lot of time pressure. If we were to ensure our technological resilience going forward and build even more agile and exciting customer journeys, we had to look at the cloud. We could no longer pursue an on-premise strategy because the tools, opportunities, and development power are in the cloud,” says Thomas Grane, CIO at Matas.
Therefore, Matas reached out to Kapacity, which they have been working with for the last 10 years on other data solutions. Together with Kapacity, the vision for Matas’ new data platform in the cloud was outlined and built.
Thomas Grane’s goal is for the data platform to support any customer journey that commercial people can dream of: “The data platform is part of the highway that we are building. My foremost job is to pave the way several kilometers out on the horizon so that no one spots the end of the road. This requires speed,” says Thomas Grane.
Matas’ new data platform is built in Microsoft Azure. This is because the platform lives up to their high demands on processing power and service architecture, while at the same time the solution is future-proof and scalable because the platform is constantly being developed.