According to the traditional Maersk practice, Maersk Tankers considers with due diligence that this increasing competition should be tackled with business optimization, the goal of which is to exploit the gold vein – or oil source – of data available to the company and thus to give insight into “the truth”. Maersk Tankers wants to be a data-driven company.
Maersk Tankers started a process where eight possible suppliers were evaluated. These eight suppliers were reduced to three that were to provide a plan for the entire project and give a specific tender for the initial pilot project.
By the end of 2014, Maersk Tankers appointed Kapacity as the supplier of their Business Intelligence solution.
“Kapacity provided a convincing plan for the project, which indeed is rather big. They had been doing a lot of good thinking and it was obvious that, already at an early stage, they had achieved a good understanding of our long-term goals,” says Cecilia Lysemose, Head of Business Intelligence at Maersk Tankers.
The preliminary analysis work was started immediately after the appointment. Kapacity’s Customer Strategy Team participated in the process, helping Maersk Tankers to establish an overview of how to set up the internal organization for the project in order for the process to be supported and driven in the best possible way.